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Credit Comet

A paired down version of Core, Credit Comet was created to serve independent customers and SMEs that don’t require a large number of company reports, likely needing a maximum of 5 throughout the lifetime of a project.

Design and layout were taken from Core and redesigned to create an independent product that was intentionally different in UI and branding.

 

Credit Comet - 2018

A pared down version of Core, Credit Comet was created to serve independent customers and SMEs that don’t require a large number of company reports, likely needing a maximum of 5 throughout the lifetime of a project.

Design and layout were taken from Core and redesigned to create an independent product that was intentionally different in UI and branding.

 
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one off credit reports

With a search field front and centre, users can look for a company straight away. For confused or unsure customers, the process of report purchase is explained to the customers on the homepage, avoiding confusion and reducing customer drop-off.

 
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Credit reports

Using formatting and layout from Core, Credit comet was designed for single reports and does away with analytics, grouping and other portal features.

 
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Search functionality

Identifying which company a user is searching for often requires more data than the business name. The decision was made to provide as much free data as possible to ensure a customer would be purchasing the report from the company they were really looking for.

 
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Purchase flow

This screen showed exactly what the customer would receive. Each report was different, with varying degrees of information. Being transparent about what the user would get was a key takeaway from user interviews.

Payment was made easy, taking cues from retail websites for an optimal, delightful experience.

 
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Transparency

Displaying not only company information, but highlighting certain features was key in convincing customers to use the brand new platform. A key takeaway from interviews was that downloading and printing their reports was vital, a feature that was highlighted in MVP.